Mobile Marketing and Advertising - Mobile Marketing Magazine
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Vodafone launches largest ad campaign in four years
WEBJul 20, 2021 · Vodafone has launched its largest advertising campaign in four years to focus on small and medium-sized enterprises (SME) in the UK.. The network has joined forces with creative agency, Ogilvy and production company, Knucklehead to create three short and compelling short stories that demonstrate that ‘Together We Can’. The campaign looks at three businesses – an antique shop, a start-up ...
TikTok reveals it has 150m monthly active users in Europe
WEBFinally, he said TikTok remains focused on building trust with its community by demonstrating to them that their data is secure. “Were continuing to deliver against the data governance strategy we set out for Europe last year, which includes further reducing employee access to European user data; minimising data flows outside of Europe; and storing European user data locally,” he wrot.
NatWest launches Team GB sponsorship with new ad
WEBFeb 20, 2024 · NatWest has launched its first Team GB ad campaign in the run-up to the Paris 2024 Olympics. The new campaign, ‘Whatever your goals, let’s get going’, showcases the power of motivation and momentum in achieving your goals and features Olympic medallists, Asha Philip, Max Whitlock, Emily Campbell, Duncan Scott, Helen Glover and …
Lockdown purchasing sparks fastest-ever rise in UK technology …
WEBAug 17, 2021 · Research from Deloittes forthcoming Digital Consumer Trends Report has shown a record 19.2m devices were bought by UK consumers in the year to July 2021 – more than double the number of devices bought in the year to May 2020 (9.3m).. This marks the fastest-ever rise in technology adoption in the ten years that Deloitte has been surveying digital device ownership in the UK.
TalkSport secures radio coverage rights to Paris 2024 Olympics
WEBFeb 29, 2024 · TalkSport has secured exclusive rights to cover the Paris 2024 Olympic Games. This first-of-the-kind deal will allow TalkSport to broadcast the Olympics on commercial radio via the company’s wider news broadcasting network including Virgin Radio UK, Times Radio, TalkRadio and the network’s Irish stations. Subscribe to Mobile Marketing Magazine.
No more mobile marketing – is app marketing dead as everything …
WEBMar 29, 2022 · Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms.. In 2009, Apple started using the phrase ‘Theres an app for that’ in TV ads to show off the capabilities of mobile apps and promote the App Store.
Hang-gliding goat stars in Virgin Media lastest UK campaign
WEBJul 10, 2023 · Virgin Media has just debuted the latest installment of its ‘To Better and Beyond’ creative approach, which introduces a hang-gliding goat. The 60-second spots are centred around Virgin’s ultrafast broadband proposition, and feature vaguely cheesy 80s pop soundtracks. In this one, the plucky goat soars to the sound of ‘St Elmo’s Fire ...
App Marketing Archives - Mobile Marketing Magazine
WEBNo more mobile marketing – is app marketing dead as everything becomes digital marketing? Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms. Download now.
Samsung showcases AI TV in new immersive ad
WEBMay 21, 2024 · The spot showcases the integration of immersive experiences via its new device, which ensures every moment is not just watched by truly lived, such as live sports, interactive fitness and cinematic masterpieces.. As a result, the film takes viewers from their sofa straight into the electrifying atmosphere of a football stadium, the exhilarating trails of desert mountain biking, and the intense ...
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