Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe ...

Apple's AI system, dubbed "Apple Intelligence," will also be available on the next-gen iPads and Macs as part of iOS 18.

Apple's bringing physical buttons back from the dead, giving the iPhone 16 fast access to camera controls, customizable ...

The iPhone 16's new camera control button, similar to a DSLR, is generating buzz despite Apple Intelligence features rolling ...

Ahead of the pre-orders for iPhone 16, Apple released three ads about Apple Intelligence features. However, these features ...

Those annoying Captcha security puzzles that are meant to prove you are not a bot can be defeated with one click by iPhone 16 ...

For once, you don’t have to wait a year to get the best new features from the iPhone 16 Pro. The iPhone 16 offers all the ...

Macworld Even if you’re not planning to buy one of the new iPhones, your existing iPhone (XR and later) can now get a bunch ...

The free update enabling the first set of features in Apple’s suite of artificial intelligence became available Thursday.