This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands.

There are a variety of attention measurement tools out there, ranging from facial coding and eye tracking to surveys; given that all have plusses and minuses, experts recommend using multiple methods.

Positive brand equity drives sales, increases profit-margin per customer, builds loyalty, and grows market share. According to 2024 GWI data, there is a clear motivation from shoppers to wait for ...

Global consumers log in to social media platforms such as TikTok, Snapchat, Instagram and Facebook in search of funny and entertaining content rather than brand information, according to a global ...

Oreo launched in India in 2011 as a niche kids’ biscuit brand with a modest 2% market share. We were up against legacy brands such as Parle G who have been part of the Indian cultural fabric... We’re ...

What is luxury beauty and what makes it interesting? For starters, the APAC luxury beauty market is valued at US$28 billion in 2024, with a CAGR of 7.1% from 2024-2031, indicating substantial growth ...

If we use one word to sum up the lifestyle of contemporary people, it must be "takeout". Living on takeout has become the new normal for most people, and "buying everything from takeout" is also ...

For marketers, attention is becoming an increasingly important component of marketing effectiveness, with real-world applications that weren’t as easily actionable even several years ago. Within that, ...