In 2006, Indian actor Pankaj Tripathi found himself in a role that was new to him—not as a film star, but as a full-time father. His wife was the primary breadwinner, and with fewer roles coming his ...

Home solutions provider Welspun launched its latest campaign featuring its brand ambassador, actor Akshay Kumar. Celebrating ...

With a brand value of $49.7 billion, Tata Consultancy Services (TCS) has retained its leader position as India’s most ...

Results of a survey by iCubesWire found that this indicates the growing need for a shift towards localised, community-driven ...

The initiative aims to set global advertising benchmarks, focusing on sustainability and ethical AI use, to protect consumers ...

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The integrated communications agency’s move to establish a global presence comes after its first international footprint in ...

Campaign’s take: The 'Love is Respect' campaign, fronted by Virat Kohli, is a clever, timely push for a cultural shift. The ...

The founder of Madchatter Brand Solutions explains how this acumen empowers PR leaders with effective communication and crisis management capabilities.

The founder of Madchatter Brand Solutions explains how this acumen empowers PR leaders with effective communication and ...

The chief marketing officer at Max Life Insurance shares how artificial intelligence can be leveraged to democratise creative ...